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The world’s first stock exchange

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Pieter Bast - Map of Amsterdam (1597), detail, Amsterdam City Archives

 

The world’s first stock exchange

Cover The world's first stock exchange

 

The launch of the Dutch East India Company in 1602 initiated Amsterdam’s transformation from a regional market town into a dominant financial center. The Company introduced easily transferable shares, and within days buyers had begun to trade them. Soon the public was engaging in a variety of complex transactions, including forwards, futures, options, and bear raids, and by 1680, the techniques deployed in the Amsterdam market were as sophisticated as any we practice today.

Lodewijk Petram’s eye-opening history demystifies financial instruments by linking today’s products to yesterday’s innovations, tying the market’s operation to the behavior of individuals and the workings of the world around them. Traveling back to seventeenth-century Amsterdam, Petram visits the harbor and other places where merchants met to strike deals. He bears witness to the goings-on at a notary’s office and sits in on the consequential proceedings of a courtroom. He describes in detail the main players, investors, shady characters, speculators, and domestic servants and other ordinary folk, who all played a role in the development of the market and its crises. His history clarifies concerns that investors still struggle with today, such as fraud, the value of information, trust and the place of honor, managing diverging expectations, and balancing risk, and does so in a way that is vivid, relatable, and critical to understanding our contemporary financial predicament.

 


 

Columbia University Press | $ 29.95 / £ 19.95 | ISBN 9780231163781 | hardcover | 304 pages | 21 b/w illustrations
Also available in various ebook formats.

 


 

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The world’s first stock exchange starts and ends with Confusión de confusiones—a world-famous and highly mysterious book on the Amsterdam stock exchange. Joseph de la Vega wrote it in 1688, making it the world’s oldest book about the stock exchange business.
Confusión de confusiones consists of a series of dialogues between an experienced stock trader, a merchant and a philosopher. The stock trader explains to the others the workings of the stock market, tells them about the different types of transactions, and warns them of the tricks and deceptions they must watch out for if they enter the fray. Confusión de confusiones makes for an intriguing read. It shows that the stock exchange captivated the inhabitants of seventeenth-century Amsterdam and also that the share traders engaged in a variety of complex transactions. But how, exactly, did the stock market work? And how did it develop so quickly after the founding of the Dutch East India Company (VOC)? On the basis of correspondences and other documents of traders who were active on the Amsterdam stock exchange, The world’s first stock exchange tells the fascinating story of the development of the market and its crises, and finally sheds new light on Joseph de la Vega’s famous book.
Title page of Confusión de confusiones (1688)

 


 

Characters

Portrait of Dirck van Os (detail) - Hoogheemraadschap Hollands Noorderkwartier Dirck van Os | One of the wealthiest merchants of Amsterdam and co-founder of the VOC. He lived on Nes, a narrow street close to Dam Square. His house is an important location in financial history, because this is where the public subscription to the capital of the VOC took place—the world’s first IPO. During the month of August, 1602, the company bookkeeper entered 1143 names into the share register, an imposing volume with deckle-edged pages and a vellum cover.
Matthijs Naiveu - Hendrick Staets (detail) - Amsterdam Museum Hendrick Staets | A broker who was involved in negotiating many share transactions. Staets and his fellow brokers were present on the exchange on a daily basis. They had good knowledge of the market. They knew which dealers were willing to buy or sell shares and at which price. Staets owned a beautiful canal house on Herengracht.
Michael Sweerts - Portrait of Joseph Deutz (detail) - Rijksmuseum Amsterdam Joseph Deutz | Descendant of an extremely wealthy merchant’s family. Joseph Deutz dealt in pitch, tar and oxen, but at a later age he mainly came to the exchange to deal in shares. Deutz kept meticulous records of all his dealings. His books still exist today, revealing the workings of the market in great detail. Deutz also lived on Herengracht, a few houses down the canal from Staets.

 


 

Locations

New Bridge on city map of Pieter Bast - Amsterdam City Archives New Bridge | The northernmost bridge over Damrak, currently opposite to Amsterdam’s Central Station. In the early seventeenth century, this bridge was the location where the merchants of the city gathered every day—in the open air! This bridge is also the place where share dealers negotiated the world’s earliest share transactions.
C.J. Visscher - Hendrick de Keyser Exchange (detail) - Capital Amsterdam Foundation Hendrick de Keyser Exchange | From 1611, the merchants of Amsterdam conducted their trading activities in this new, specially designed exchange building on Rokin, just south of Dam Square. It was built over the watercourse of the Amstel River. Merchants gathered here during opening hours to trade hides, timber, silk, salt and many commodities more. Right at the back of the exchange, shares were bought and sold.
Gerrit Adriaensz. Berckheyde - City hall on Dam Square (detail) - Rijksmuseum Amsterdam Dam Square | The exchange was only open for a few hours per day. However, the share dealers wanted to be able to trade instantly when news or rumours about the reached the city. They therefore continued their dealings on Dam Square after closing time of the exchange and regularly went to the inns on Kalverstraat in the evenings.

 


 

Documents

First page of the share register of the Dutch East India Company’s Amsterdam chamber (detail) - National Archives, The Hague Share register of the VOC Amsterdam chamber | This is the first page of the register that holds the names of all 1143 investors who subscribed to the IPO of the VOC Amsterdam chamber in 1602. They became the first shareholders of the company. The text on this page lists some details of the company and states—very importantly—that the shares in the company could be traded.
One of the world's oldest shares - Dutch East India Company share of Dirck Pietersz. Straetmaker (1606) - Capital Amsterdam Foundation VOC-share | The investors of the VOC had to produce the sum of their subscriptions in four installments between 1602 and 1606. When an investor had paid his last installment, he received a receipt. These receipts are generally known as the world’s oldest shares, but they they could not be traded and were certainly not valid proof of ownership of a share.
Contract for the future delivery of a VOC-share (1644)  - National Archives, The Hague Forward contract | The Amsterdam stock exchange developed rapidly. Within years after the founding of the VOC, the share dealers started trading derivatives. They soon became familiar with trading options, repo’s and forwards. Using these derivatives, it was easy to create highly leveraged positions in the VOC. A number of traders ran enormous risks on the market and it would be only a matter of time before the first stock market crises occurred.